As Ghana readies herself for the 2024 general election, the electorate finds itself at a crucial point, considering the path to the presidency amidst established electoral patterns.
Since the dawn of the fourth republic in 1993, Ghanaian voters have followed a discernible trend, alternating between center-left and center-right political parties every eight years.
Leading the charge in this political landscape is the National Democratic Congress (NDC), embodying center-left values with John Dramani Mahama as its flagbearer, and the New Patriotic Party (NPP), championing center-right principles with Dr. Mahamadu Bawumia as its presidential candidate for the 2024 election.
Professor Kobby Mensah a Political Marketer delves into the factors guiding Ghanaian voters’ decisions as they head to the polls.
In an exclusive interview with RGGNEWS, Prof. Mensah emphasized the significance of candidate credibility and policy alignment with the electorate’s needs.
According to Prof. Mensah, Ghanaian voters prioritize the credibility of candidates nominated by political parties, evaluating their ability to translate campaign promises into tangible policies and effective governance.
He said, “The resonance of these policies with the electorate’s aspirations and concerns plays a pivotal role in influencing voting behaviour.”
Additionally, the entrenched value of familial ties and tribal affiliations weigh heavily on electoral outcomes in Ghana.
Prof. Mensah stressed the importance of voters scrutinizing candidates based on their track record and capacity to deliver on their promises, transcending tribal loyalties.
As Ghana approaches the 2024 election, Prof. Mensah says it is important for voters to focus on leadership qualities and a commitment to national development.
In the pursuit of progress and prosperity, Ghanaian voters are urged to prioritize candidates’ ability to implement policies that address pressing socio-economic challenges.
