Radios are powerful. They can reach millions of ears and change minds or people. That is the power of radio. And today, the world is acknowledging the unique power of radio as a medium of communication. It is the 13th celebration of the annual World Radio Day, an event observed worldwide.
Established in 2011 by UNESCO during its 36th conference and subsequently adopted by the United Nations General Assembly in 2012 as a UN International
Day, February 13th is designated as World Radio Day (WRD).
This year’s theme, “A century of informing, entertaining, and educating,” highlights the pivotal role of radio in the media landscape.
In Ghana, the Ghana Independent Broadcasters Association (GIBA) emphasized radio’s unparalleled reach and adaptability, underscoring its enduring significance as a crucial source of information.
Cecil Sunkwa-Mills, President of GIBA, emphasized the responsibility that accompanies radio’s influence, particularly during election seasons, urging broadcasters to exercise discretion and refrain from divisive or indecent language.
GIBA highlighted the unique relevance of radio in Ghana, serving as a lifeline for many, especially in remote and rural areas with limited access to the internet and television. Radio plays a vital role in public education on health, social issues, and civic duties, making it an indispensable tool for societal development and transformation.
GIBA also emphasized the power of radio programming to celebrate Ghana’s rich cultural heritage, and shed light on important social issues, while fostering a sense of community and national pride.
As the world looks forward to another century of radio, GIBA urged a commitment to leveraging this influential medium to inform, entertain, and educate, not only in Ghana but across the globe.
In an interview with RGGNEWS, Mr. Teye Kitcher, a retired GBC radio personality said radio has been in existence for 100 years playing its role of informing, entertaining and educating its audience thus, the theme for this year’s celebration; “ A century of informing, entertaining, and educating” is well fitting.
He says, “the radio we know now is not the radio we knew 100 years ago,” emphasizing the technological advancement in radio which include equipment and programs.
Discussing radio’s impact in Ghana, Mr. Kitcher noted its role in disseminating information about government policies, manifestoes, and public figures over the years.
“Radio has been of immense benefit in Ghana in terms of information, education and entertainment,” he said.
He further urged radio journalists to “be discerning enough and make sure that what they put out there are facts and not hearsay or fake news. Because, any radio station that retracts any information subtracts from its credibility.”
As we are in an election year, Mr. Teye Kitcher said, the role of radio is very crucial in helping Ghanaians make informed decisions on who or which party to cast their votes for.
